No matter what people say, it's always nice to take home some "hardware...". Clients love it, too, even though they might deny it. One of the first awards I ever won was from the New York Art Directors Club. They sent me a notice in the mail congratulating me for the award and I remember calling them to make sure it was me. I couldn't believe it. They laughed. But it was a really big deal for me.
I once went to a photographer's studio and he had used one of his awards as a toilet paper holder.
